Take part in SIPRHO, the 2027 hotel trade fair, on 8-9-10 February. An unmissable event for owners of cafés, hotels, restaurants...
[ WELCOME TO SIPRHO ]
The SIPRHO hotel trade show is the leading annual event for experts in hotels, restaurants and serviced beaches. In 2026, this event brought together more than 410 exhibitors and co-exhibitors (including 16 foreigners) and attracted 21,588 qualified professionals (figures certified by Expo’Stat, the official certification body). Organised every February in Montpellier, in the Hérault (34), the SIPRHO hotel trade show is an unmissable place to discover the latest innovations, meet suppliers and exchange with experts in the sector on an area of 20,025 m2.
In more than 15 years, SIPRHO has become one of the largest hotel trade fairs in France, while preserving its human approach. This trade show offers an atypical decoration, recreating real beaches at the Montpellier Exhibition Centre.
The SIPRHO 2027 hotel trade fair is therefore the flagship event for professionals who want to equip themselves for the next summer season by discovering the new trends in the market.
[ COMING TO SIPRHO ]
Our SIPRHO hotel fair benefits from remarkable accessibility: located 5 minutes from the A9 motorway, the airport, the Sud de France train station and a tram stop, it is also close to the beach and the sea. In addition, the site offers 3000 parking spaces, evenly distributed between visitors and exhibitors, thus facilitating access to this major event.
8 | 9 | February 10, 2027
Montpellier Exhibition Centre, Hérault
Easily accessible by car, train, tram and plane, 3000 parking spaces
Plenty of accommodation options nearby
Which categories are represented at the SIPRHO 2027 Hotel Fair?
The SIPRHO Hospitality Fair offers a wide range of food and beverage products, covering various sectors that are essential for hospitality professionals. In the Food and Beverage section of our Hospitality Show, you will be able to discover:
- Fresh produce: seasonal fruit and vegetables, meat, fish and seafood.
- Delicatessen: olive oils, condiments, spices, and artisanal products.
- Dairy products: cheeses, yoghurts and other dairy innovations.
- Bakery and pastry: bread, pastries, and refined pastries.
- Beverages: Wines, craft beers, spirits, fresh juices, and soft drinks.
- Specialized ingredients: organic, gluten-free, vegan, and other food trends.
These exhibitors offer solutions adapted to the needs of restaurateurs and hoteliers to enrich their offer and satisfy customers looking for quality and originality.
SIPRHO offers a wide selection of products in the categories of Furniture, Decoration, and Tableware, essential for designing distinctive and welcoming spaces. Come and discover the new products and innovations in:
- Furniture: armchairs, high tables, benches, parasols, outdoor heating.
- Interior and exterior decoration: lighting, handicrafts, vases and plants. Measurement.
- Tableware: crockery, cocktail glasses, biodegradable straws, cutlery, and accessories.
Showcasing the art of the table is essential to embellish every meal and provide an unforgettable experience for customers. The way you present your tables is a key element in seducing your clientele and providing them with a top-notch dining experience.
These sectors are represented by expert exhibitors at our CHR show, who will guide you in choosing the products best suited to your needs.
The SIPRHO hotel fair offers a wide range of high-quality equipment for professionals in the sector. In the section dedicated to Kitchen, Dining Room, Hospitality, and Hygiene Equipment, you will discover:
- Kitchen equipment: cooking appliances (barbecue, fryer, grill, professional oven), refrigerators, professional tools, and advanced culinary technologies.
- Room equipment: chairs, tables, pergolas, packaging solutions, and accessories for the layout of catering areas.
- Hotel equipment: beds, bedding, room furniture, and reception facilities.
- Hygiene: products and solutions to ensure impeccable cleanliness and high sanitary standards.
These areas are represented by exhibitors who offer you the latest innovations to improve the efficiency of your establishment. Visit our 2027 hotel fair to discover these solutions.
The SIPRHO hospitality fair highlights innovative solutions in the Textile, Communication, and Technology section to improve your services:
- Textile: Find high-quality textiles for t-shirts, tablecloths, towels, sheets, and other business needs.
- Communication: Discover modern tools to optimize all the overall communication of your business.
- Technology: discover new technological solutions to optimize your operations and services: management software, security system, etc.
These sectors are essential to maintain a competitive position in the hospitality industry. Visit the hospitality trade fair to learn about these innovations.
SIPRHO dedicates a section to services and training for professionals:
- Services: Find providers to optimize the management and efficiency of your establishment.
- Training: Access training designed to develop your team's skills and your own.
These resources are essential to stay informed of best practices in the sector. Attend our hospitality show to take advantage of these opportunities.
The "Beach and Outdoor Planning" section of the SIPRHO hotel fair invites you to discover equipment adapted to outdoor spaces:
- Beach equipment: umbrellas, sunbeds, and relaxation furniture for seaside environments.
- Outdoor design: creative solutions to design attractive and functional outdoor spaces: pergolas, solar spotlights, shading solutions, cladding...
These facilities are ideal for establishments located by the sea or with outdoor spaces. Discover all the options available on our Equipped Beaches Lounge.
Why exhibit at the SIPRHO hotel and restaurant fair in the next edition?
Having a booth has many advantages:
- Meet: Connect with various professionals, establish synergies and conduct competitive intelligence.
- Present: Showcase your innovations, organize demonstrations, and engage with your stakeholders.
- Grow: Enjoy a return on investment thanks to an audience of qualified visitors and expand your contact base via the show’s communication tools.
- Strengthen: Humanize interactions with your partners and collaborators at social events.
- Communicate: Increase your visibility through the promotion of our hotel fair and convey your company’s values.
- Discover: Explore what’s new and how to stay on top of trends.
Discover the night party on Tuesday evening:
Don’t miss The Beach Party, an event held on the Tuesday evening of the show in a separate space from the exhibition area. This festive evening allows exhibitors to invite their customers and partners. It is a great opportunity to strengthen professional relationships, expand your network and relax after two intense days at our CHR show. Take advantage of this friendly atmosphere for informal exchanges and opportunities for collaboration.
Enjoy personalized support throughout your experience at the SIPRHO hotel fair
Before the show
- Online Exhibitor Area: Simplifies administrative procedures and exchanges with SIPRHO, the restaurant and hotel trade show .
- Continuous communication: A dedicated contact person is at your disposal.
- Ongoing support: Help with trade fair preparation and setting up your stand.
During the show
- Referent at your disposal for any assistance you need.
- KIT #WelcomeToSiprho given to each exhibitor.
- Team available to support you at all times.
After the show
- Disassembly Support: Easy and quick access to disassemble your stand.
- Constructive exchanges: Post-event feedback to improve your future participations.
- Feedback: Take advantage of advice to optimize your future attendance.
[ Visit ]
Why visit the next edition of our SIPRHO hotel fair?
Visiting the SIPRHO 2027 Hotel Fair is a unique opportunity for hotel and restaurant professionals:
Gear up for the season
Discover the innovations and trends of the moment to equip your establishment for the new season. More than 500 exhibiting brands from the hospitality sector are present to present their solutions in a warm atmosphere from February 8 to 10, 2027 at the Montpellier Exhibition Center.
Professional Networking
Meet experts, suppliers and other professionals in the sector. Whether you are an entrepreneur, a creator, a buyer or simply curious, this event is the ideal place to meet exhibitors related to your field of activity and discover the latest news.
Access to Information
Take part in animations, workshops, and demonstrations to enrich your knowledge. Explore innovations, new technologies, and methodologies in the fields of hospitality, catering, beaches, professional furniture, professional textiles and all the trades of the hospitality industry.
The SIPRHO hotel trade fair offers you a unique experience, both friendly and professional, over a period of three days. Take advantage of the animations, tastings, culinary demonstrations and afterworks to forge links in an atmosphere of trust and benevolence.
Frequently Asked Questions
The SIPRHO exhibition aims to bring together professionals from the hotel, restaurant and equipped beach sectors to discover innovations, meet suppliers and exchange with experts. It is an unmissable event to equip yourself and prepare for the summer season.
The show is held every year in February. For 2027, it is scheduled for February 8 to 11 at the Montpellier Exhibition Center, in the Hérault.
Each year, our hospitality trade show attracts more than 20,000 qualified professionals and hosts more than 400 exhibitors, representing more than 500 different brands.
